DeMiero Family
Warren Bennis

“Joe is terrific, and I think of him as my kid brother. I wish he was. He’s trustworthy, smart, high integrity, and he has the future in his bones.”

WARREN BENNIS
Pulitzer Prize nominee, leadership studies pioneer, author, Chairman of Harvard University’s Kennedy School of Government Center for Public Leadership

Joe DeMiero is a business and marketing leader, entrepreneur, writer and leadership consultant whose career has moved between agencies, brands and technology.

Today, Joe is Chief Client & Business Officer for Havas North America, working across the region to strengthen client relationships, connect capabilities and help drive the company’s growth.

Before joining Havas, Joe spent a chapter on the other side of the brand-agency relationship at Sam’s Club. He was initially asked to step in as Interim Chief Marketing Officer during a leadership transition and later served as Vice President of Marketing.

It became much more than an interim assignment. Joe led a significant transformation of the Marketing organization while the business continued to grow. During FY26, Marketing performance improved significantly: joins +15% YoY, GMV +49% YoY, and visits +17% YoY.

Joe led a major organizational redesign; established the first enterprise-aligned Marketing annual plan tied directly to GMV, joins and visits; consolidated dozens of agencies into a single AOR relationship under a new performance-based commercial model; and helped build Sam’s Member 360 clean room

The transformation was cultural, too. During Joe’s interim CMO tenure, trust in Marketing leadership increased 16 points and belief that leadership would act on associate feedback increased 37 points.

Before Sam’s Club, Joe was U.S. CEO of Universal McCann, where he inherited a 5,500-person, $6 billion operation facing significant client losses, low profitability and a diminished market reputation. Over the next two years, UM won 15 major new-business assignments, including GEICO and General Mills; returned to revenue growth for the first time since 2018; and built what became the industry’s largest commerce media practice. Under Joe’s leadership, UM was named Ad Age’s U.S. Media Agency of the Year and Campaign’s Global Media Network of the Year, while improving employee retention by 40%.

Previously, as CEO of Publicis Groupe’s Hawkeye, Joe nearly quadrupled the agency and helped transform it into one of North America’s largest pure-play CRM agencies, with clients including Google, FedEx, USAA, AT&T and Capital One. He later established and led Publicis Groupe’s first North American CRM Practice, bringing together capabilities across Epsilon, Sapient, Publicis Media and the Groupe’s creative agencies. The practice grew CRM revenue to more than $2 billion and was recognized by Forrester as a Leader in Loyalty Service Providers.

Earlier in his career, Joe led digital businesses and client relationships at Saatchi & Saatchi/Team One, Razorfish and POP, working with brands including Lexus, Toyota, T-Mobile, Honda, Acura, Procter & Gamble, The Ritz-Carlton and Expedia.

He has also founded three technology ventures: TiltShift, an early full-service AR/VR and immersive-reality agency; CloudTix, a SaaS mobile-ticketing platform; and qCloud, a cloud-based virtual queuing system developed in partnership with Amazon Web Services and the Royal Opera House.

Joe is a three-time “40 Under 40” honoree and has spoken at Cannes Lions, CES, SXSW and other industry and leadership forums. His leadership work centers on a question he has encountered repeatedly across very different organizations: how do leaders create the conditions for people and businesses to thrive through periods of enormous change?

He is also the author of Everybody Knew Nick Noland, a completed novel of psychological crime and literary suspense set in a small Texas football town. His nonfiction projects include The Baton: 12 Leadership Principles for the Next Generation’s Leg of the Race and Refounders: How Organizations Thrive Across Generations of Leaders.

Joe married his high-school sweetheart, Pamela, and they have a son, Giuseppe. Their family also includes Joe’s mother and four dogs—Spumoni, Ziti, Phoebe and Hugo. Joe founded the DeMiero Jazz Festival in honor of his father, continuing a family connection to music and education that has shaped him since childhood.

Lori Hawthorne

“Joe is remarkable. He develops strong cultures of learning, sharing, and team building. He takes the time to focus on culture, putting the team first, recognizing people, celebrating successes, and learning from failures. In our fast-paced business, he recognizes the importance of putting people first.”

LORI HAWTHORNE
Head of Talent Acquisition, Sapient & Razorfish (Publicis Groupe)

  • Sam's Club

    INTERIM CHIEF MARKETING OFFICER & VP MARKETING

    Marketing-driven GMV: +49% YoY and +29% vs. plan (FY26)

    Marketing-driven membership joins: +15% YoY and +4% vs. plan (FY26)

    Marketing-driven visits: +17% YoY and +2% vs. plan (FY26)

    Established Marketing’s first enterprise-aligned annual operating plan tied directly to GMV, joins and visits

    Consolidated dozens of agencies into a single AOR relationship, creating $22M+ in value and introducing outcome-based compensation tied to net membership growth

    Helped build the Member 360 Clean Room

    Shifted acquisition strategy toward higher-value members, with brand-led acquisition generating stronger conversion, spend, visits and organic joins

    Expanded owned channels as revenue engines

    Scaled creator marketing to 3,200+ creators, driving 5x GMV growth

    Launched an immersive Roblox program reaching 18M unique users, with lifts of +11 points in brand favorability and +17 points in intent to shop

    Trust in Marketing leadership increased 16 points, while belief that leadership would act on associate feedback increased 37 points

  • A man speaking at a conference or event with an audience seated around him. The event is held in a modern indoor space with a large screen displaying the words "Campaign Agency of the Year" and "Global Media Agency Network of the Year." There is a sign on the wall that says "TOWHALL".

    Universal McCann (Interpublic Group)

    U.S. CEO

    Ad Age “U.S. Media Agency of the Year”

    Campaign “Media Agency Global Network of the Year”

    #2 in RECMA for U.S. Media Agencies

    Forrester Media Agency Wave "Leader"

    15 new business wins, including GEICO and General Mills, improving new business performance 36% y/y

    Launched Marva's, a first-of-its-kind commerce laboratory

    Work recognized with Cannes Lions, Effies, Festival of Media, and OMMA awards

    Launched branded series “Dear Santa” on Hulu for USPS and feature documentary “Queen of New York” for got2b/Henkel

    13 “Best Places to Work” recognitions, including Fortune’s “Best Workplaces,” Newsweek’s “Greatest Workplaces for Diversity,” and Campaign’s “Sustainability Standout"

    Improved employee retention by 40%

    Nearly doubled spend with Black-owned media partners

    Increased Black and Hispanic representation among new hires by 74% y/y

  • A group of people at a celebration event for the Chi Down Ball in 2022, with some standing and some seated, in front of a large screen displaying the event logo, indoors in a conference room.

    Hawkeye (Publicis Groupe)

    CEO

    Nearly quadrupled the size of the agency, to become one of the largest pureplay CRM agencies in North America

    Named CRM AOR for clients like Google, FedEx, AT&T, USAA, and Capital One

    42+ new business wins over 2 years

    97% retention rate among current clients

    The Drum's "Marketing Agency of the Year" (finalist)

    The Drum's “DE&I Company of the Year" (finalist)

    Increased Director+ BIPOC employees by 29% and BIPOC new hires by 20%

    Established “Launchpad,” a year-long intensive personal and professional development program for high-potential employees

    Founded “Day of Good,” an annual day of giving that supports dozens of charities throughout North America

  • Collage of various images with overlaid text, including logos and brand names such as 'MRY,' 'Publicis Health,' 'Hawkeye,' 'razorfish,' 'Epsilon,' 'rauxa,' 'MOXIE,' and 'publicis sapien.' Some images depict people using technology, skateboards, and scenes of transportation and shopping.

    Publicis Groupe

    CRM PRACTICE LEAD

    Established and led the North America CRM Practice

    Forrester Loyalty Service Providers Wave "Leader," with highest scores across all 15 criteria

    Increased CRM revenue to $2B+

    Drove integrations and growth across Epsilon, Sapient, Publicis Media, the Groupe’s creative agencies, and global partners Salesforce, Adobe, and Microsoft

  • A brightly colored convertible Lexus car surrounded by smoke or vapor inside an industrial building with high ceilings and metal structures.

    Saatchi & Saatchi/Team One (Publicis Groupe)

    HEAD OF DIGITAL

    Led the agency's digital practice, including enterprise technology, web development, social media, CRM, data, digital advertising, paid social, retail transformation, and emerging technologies

    Clients included Toyota/Lexus, The Ritz-Carlton, and Expedia

    Improved client satisfaction scores 103%+ y/y

    Increased digital revenue 22%+ y/y

  • A man speaking on stage with four images of technology and people behind him.

    TiltShift (Publicis Groupe)

    FOUNDER

    Founded and led the industry's first full-service AR/VR/immersive reality agency

    Produced real-time rendered in-goggles, mobile-based, and web-based experiences for clients like Nike, Procter & Gamble, and Lexus

    During the COVID-19 pandemic, became the backbone of Publicis Groupe's CGI production capability when traditional production methods were limited

  • Man standing in front of a pink T-Mobile billboard with the words 'The Un-Carrier'.

    Razorfish (Publicis Groupe)

    VICE PRESIDENT CLIENT PARTNER

    Led the T-Mobile digital AOR account, launched the industry-shattering “un-carrier” brand strategy and a new t-mobile.com, which went from last in customer satisfaction to #1 in J.D. Power and saw double-digit increase in conversion rates

    Led the Honda/Acura digital AOR successful new business pitch and led the account

    Re-opened and led the agency’s Los Angeles office

  • People waiting in line to interact with touchscreen displays in a museum exhibit.

    POP

    CLIENT PARTNER

    Led the Arts practice, representing 1/3 of the agency’s revenue, and provided holistic digital services for the world’s largest arts organizations

    Partnered with Procter & Gamble to digitize their retailing operations, which was featured by Apple as an enterprise case study for the iPad at WWDC and on Apple.com

    Partnered with celebrated architect Frank Gehry to design and develop digital installations and signage for his Signature Theatre project in New York City

  • Three smartphone screens showing a ticket purchasing process. The first screen displays seat selection for a 3D movie, with price and an 'Add to Cart' button. The second screen shows the shopping cart with ticket details, subtotal, service fee, and checkout button. The third screen displays a barcode ticket with movie and showtime details, quantity, and section information.

    CloudTix

    CO-FOUNDER

    While at POP, launched the first software-as-a-service mobile ticketing platform, which was used by dozens of the world’s largest arts organizations, including the Sydney Opera House, New York City Ballet, and the Royal Opera House

  • Screenshot of a ticket booking webpage for a theater with options for Amphitheatre, Balcony, Donald Gordon Grand Tier, Stalls Circle, Orchestra Stalls, and Wheelchair Spaces, along with a digital image of the theater's interior showing multiple seating levels and a decorated ceiling.

    qCloud

    CO-FOUNDER

    While at POP, in partnership with Amazon Web Services and the Royal Opera House, developed the world’s first cloud-based virtual waiting room/queuing system, which reduced wait times for patrons to purchase tickets from four hours to just minutes

Ryan Finley

“Joe’s superpower is his ability to get others to perform at their highest level. I felt like I was the best version of myself when working with him, and it seemed like that was true of everyone in his orbit.”

RYAN FINLEY
Senior Project Manager, Razorfish (Publicis Groupe)