Joe is a uniquely qualified transformational executive: a two-time agency CEO and Fortune 50 interim CMO with a rare breadth of experience across media, data, technology, and creativity. He consistently delivers growth and enduring cultural impact across some of the most complex, high-stakes environments in the industry.

In 2024, Joe was tapped to lead Sam’s Club’s marketing transformation as Interim Chief Marketing Officer. Tasked with evolving a $90B retail brand’s marketing function into a world-class growth engine, Joe rebuilt the organization’s structure, clarified its strategic priorities, modernized its AI and MarTech stack, and led the development and launch of a bold new brand strategy and industry-first creative platform. Early results include double-digit growth in sales and membership joins and a significant lift in team satisfaction and effectiveness.

Previously, Joe served as U.S. CEO of Universal McCann, where he inherited a 5,500-person, $6B operation facing steep client losses, low profitability, and a diminished market reputation. In just two years, he led a sweeping turnaround, securing 15 major new business wins (including GEICO and General Mills), delivering the agency’s first revenue growth since 2018, and building the industry’s largest commerce media practice. Under Joe’s leadership, UM was named Ad Age’s “Media Agency of the Year,” Campaign’s “Global Media Network of the Year,” and a Leader in the Forrester Media Agency Wave — all while improving employee retention by 40%, and receiving 13 “Best Places to Work” honors.

As CEO of Publicis Groupe’s CRM agency, Hawkeye, Joe nearly quadrupled the agency, transforming it into one of the largest pure-play CRM shops in North America. Clients included Google, FedEx, USAA, AT&T, and Capital One. Joe started and led Hawkeye’s “Launchpad” program for high-potential employees, founded the agency’s “Day of Good” service initiative, and helped it earn finalist honors as both “Marketing Agency of the Year” and “DE&I Company of the Year” from The Drum.

Joe also launched and led Publicis Groupe’s first-ever CRM Practice, helping the Groupe unlock value from its $4.4B Epsilon acquisition — one of the largest and most scrutinized deals in advertising history. The practice integrated CRM, loyalty, identity, and personalization strategy across Publicis agencies, drove CRM revenue to $2B+, and trained dozens of client and agency teams. In its first year, Forrester recognized the practice as a “Leader” in Loyalty Service Providers, earning the highest scores across all criteria.

Earlier in his career, Joe served as Head of Digital at Saatchi & Saatchi/Team One on the Toyota/Lexus business, where he drove 22%+ YoY digital growth, opened the Dallas office, and launched integrated campaigns for The Ritz-Carlton and Expedia. At Razorfish, he led the agency’s T-Mobile digital AOR, launching the groundbreaking “Un-Carrier” repositioning and delivering a complete redesign of t-mobile.com that dramatically increased conversion and customer satisfaction. Joe then pitched, won, and led the Honda/Acura digital AOR, opening and leading the agency’s Los Angeles office.

As an entrepreneur, Joe founded three successful technology startups. In 2017, he launched TiltShift — the industry’s first full-service AR/VR/immersive reality agency — which produced real-time experiences for Nike, Lexus, and Procter & Gamble. TiltShift was later integrated into Publicis Groupe's production arm, PXP, and became a CGI production backbone during the COVID-19 pandemic. In 2010, in partnership with the team that would later become Amazon Web Services, Joe co-founded CloudTix, the world’s first SaaS mobile ticketing platform, and qCloud, a virtual queuing system used by major venues to manage surges in digital traffic.

A leadership author and consultant, Joe’s forthcoming book, The Baton: 12 Leadership Principles for the Next Generation’s Leg of the Race, will be published in 2026. He sits on the board of the American Marketing Association, is a three-time “40 Under 40” honoree, and frequently speaks at conferences such as Cannes Lions, CES, and SXSW. Joe also founded the DeMiero Jazz Festival in honor of his father, which has become the nation’s largest educational jazz festival.

The DeMieros live in a multigenerational home in Bentonville, Arkansas, where Joe, his wife Pamela, and their son Giuseppe reside with Joe’s mother and four dogs — Spumoni, Ziti, Phoebe, and Hugo.